Thinking small bandwagon growing in nos.
Article is about a private furnishings brand's line. Pottery Barn have introduced modular systems which are multiuse. They give photos wherein, eg, a system being used as a workspace can be then used also as kitchen table and storage space. Find article link towards post lower. Typical with small-space furniture, pieces incorporate multipurpose items that reduce the need for more and fulfill wide ranging tasks. Pottery Barn also offer Design Crew services free. They look at your psychographics! :-)".. PB Apartment is a nod to changing home trends
In an age of increased urban living in much smaller spaces than the onetime picket-fence-surrounded stereotypical American suburban home, many companies are seeing big profits from thinking small. .."
".. While the line certainly seems aimed at that elusive millennial demographic, Benson thinks its appeal can be more wide-reaching. "We are targeting a wide range of customers. Not only looking at age demographics, but specifically psychographics and considering the needs of the individual at different stage in their lives. From first apartment, downsizing, to urban dweller, we’re considering all scenarios where our customer needs versatile, multifunctional furniture at a value." .."
Find this at https://www.architecturaldigest.com/story/pottery-barn-pb-apartment-small-spaces-furniture .
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